Originally posted on September 29, 2006 @ 11:42 pm
LiveJournal announced this evening that they will soon begin offering sponsored communities with benefits to participating users and sponsored features provided by companies other than LiveJournal.
The SixApart owned social networking site has slowly rolled these plans out over recent months but just made the official announcement tonight. Early feedback from users is decidedly negative.
I miss the days of Live Journal being 100% Open Source and not so commercial but I guess for things to grow and move forward, it’s bound to happen.
I was an early adopter of LJ as we use to call it and I still have my paid account which I keep for archival purposes. Of course the bulk of my content is found right here on my Have Laptop Will Travel site.
One of the great things about LiveJournal was if you had a paid account, you received all kinds of special features.
Live Journal really took care of the paid members and even the free users and because of the mass amounts of paid users, there were no advertisements.
When the time came and Brad sold his baby to Six Apart back in January 2005, a lot of LJ users asked “What does this mean for LiveJournal?” and we were told:
Nothing earth-shattering. LiveJournal development and support will continue, and will probably even accelerate.
We were even told that paid members wouldn’t be blasted with advertisments. Yay, no SPAM. I don’t like SPAM.
According to Six Apart, sponsored communities will be groups sponsored by advertisers who are offering group members things like exclusive movie trailers, behind-the-scenes footage, travel advice, tips and tricks, special deals.
Ok, most of that stuff is already freely available all over the internet on sites like Expedia, Google Video and YouTube.
There is some potential here, and this is an increasingly common direction for social networks to move in, but it will be a difficult strategy to pull off and not upset long time users of Live Journal, especially the paid users.
The other kicker is paid users of Live Journal are going to see the sponsorship information which will be unobtrusive according to Six Apart on pages about sponsored features.
They claim that they don’t consider this to be advertising. Blah! I disagree. Hey Live Journal friends, how do you feel abou this?
I’m glad that I can run my site advertisment free. Nothing but content here baby!